MODULE 1: BASICS DIGITAL MARKETING ➢ Introduction To Online Digital Marketing ➢ Importance Of Digital Marketing ➢ How did Internet Marketing work? ➢ Traditional Vs. Digital Marketing ➢ Types of Digital Marketing ➢ Increasing Visibility ➢ Visitors’ Engagement ➢ Bringing Targeted Traffic ➢ Lead Generation MODULE 2: ANALYSIS AND KEYWORD RESEARCH ➢ Market Research ➢ Keyword Research And Analysis ➢ Types Of Keywords ➢ Tools Used For Keyword Research ➢ Localized Keyword Research ➢ Competitor Website Keyword Analysis ➢ Choosing Right Keywords To The Project MODULE 3: ➢ Introduction To Search Engine Optimization ➢ How Did Search Engine work? ➢ SEO Fundamentals & Concepts ➢ Understanding The SERP ➢ Google Processing ➢ Indexing ➢ Crawling MODULE 4: ON PAGE OPTIMIZATION ➢ Domain Selection ➢ Hosting Selection ➢ Meta Data Optimization ➢ URL Optimization ➢ Internal Linking ➢ 301 Redirection ➢ 404 Error Pages ➢ Canonical Implementation ➢ H1, H2, H3 Tags Optimization ➢ Image Optimization ➢ Landing Page Optimization ➢ No-Follow And Do-Follow ➢ Creating XML Sitemap ➢ txt MODULE 5: OFF PAGE OPTIMIZATION ➢ Link Building Tips & Techniques ➢ Difference Between White Hat And Black Hat SEO ➢ Alexa Rank, Domain ➢ Link Acquisition Techniques ➢ Directory Submission ➢ Social Bookmarking Submission ➢ Search Engine Submission ➢ Web 2.0 Submission ➢ Article Submission ➢ Image Submission ➢ Video Submission ➢ Forum Submission ➢ PPT Submission ➢ PDF Submission ➢ Classified Submission ➢ Business Listing ➢ Blog Commenting ➢ Citations ➢ Profile link creations ➢ Infographics Submission MODULE 6: SEO UPDATES AND ANALYSIS ➢ Google Panda, ➢ Penguin, ➢ Humming Bird Algorithm ➢ Google Penalties ➢ SEO Tools For Website Analysis And Optimization ➢ Competitor Website Analysis And Backlinks Building ➢ Backlinks Tracking, Monitoring, And Reporting MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING ➢ Creating Local Listing In Search Engine ➢ Google Places Setup (Including Images, Videos, Map Etc) ➢ Search Engine Visibility Reports ➢ Verification Of Listing ➢ Google Reviews MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM) ➢ Google Adwords ➢ Introduction To Online Advertising And Adwords ➢ Adwords Account And Campaign Basics ➢ Ad-words Targeting And Placement ➢ Ad_words Bidding And Budgeting ➢ Ad words Tools ➢ Opportunities ➢ Optimizing Performance ➢ Ads Type ➢ Bidding Strategies ➢ Search Network ➢ Display Network ➢ Shopping Ads ➢ Video Ads ➢ Universal App Ads ➢ Tracking Script ➢ Remarketing ➢ Performance Monitoring ➢ Reports MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO) ➢ Social Media Optimization ➢ Introduction To Social Media Networks ➢ Types Of Social Media Websites ➢ Social Media Optimization Concepts ➢ Facebook, Google+, LinkedIn, ➢ YouTube, Pinterest, ➢ Hashtags ➢ Image Optimization MODULE 10: SOCIAL MEDIA MARKETING (SMM) ➢ Facebook Optimization ➢ Fan Page Vs Profile Vs Group ➢ Creating Facebook Page For Business ➢ Increasing Fans And Doing Marketing ➢ Facebook Analytics ➢ Facebook Advertising And Its Types In Detail ➢ Creating Advertising Campaigns, ➢ Payment Modes ➢ Introduction To Twitter ➢ Creating Strong Profiles On Twitter ➢ Followers, ReTweets, Clicks, ➢ Conversions, HashTags ➢ LinkedIn Optimization ➢ What Is LinkedIn? ➢ Individual Profile Vs. Company Profile ➢ Branding On LinkedIn ➢ Marketing On LinkedIn Groups ➢ Google Plus ➢ Tools & Techniques ➢ Google + Groups ➢ Google Plus For Businesses MODULE 11: GOOGLE WEB ANALYTICS ➢ Getting Started With Google Analytics ➢ Navigating Google Analytics ➢ Real-Time Monitoring ➢ Audience ➢ Acquisition ➢ Traffic Sources ➢ Behavior ➢ Content ➢ Visitors ➢ Live Data ➢ Demographics MODULE 12: WEBMASTER TOOLS ➢ Adding site and verification ➢ Setting Geo-target location ➢ Search queries analysis ➢ Filtering search queries ➢ External Links report ➢ Crawls stats and Errors ➢ Sitemaps ➢ txt and Links Removal ➢ HTML Suggestion